After eight years in the New York fashion industry working for such notables as DKNY, David Bitton, and Skechers, Roza Kamitova set out to create her own line of clothing. Sensing that other women had also grown tired of the assembly line, “cookie cutter” designs that were rampant in corporate fashion, she began to comb thrift stores looking for vintage and oversized men’s t-shirts that she could reconstruct into fitted women’s tops. After finding the right garments, she’d hand paint them so that they were truly “one of a kind” works of wearable art. Her vision was to design unique pieces that were not only sexy and stylish, but also comfortable and functional.
As a visual artist, Roza had always drawn most of her inspiration from the natural world around her in the mountains of Kazakstan, where she was born and lived until the age of thirteen. Feeling stifled by the crowded and competitive concrete jungle of New York City, in 2010 she travelled down under to Australia to search for adventure and more natural wonders to inform her work.
In 2011, Roza and her partner launched Shovava, her personal line of women’s clothing based on her hand drawn paintings and prints of the animals, plants and patterns she was seeing in the incredible beauty of “Oz”. Best described by Roza herself, she says, “I observe nature and find inspiration in the smallest details. Maybe it’s a butterfly’s wing or the patterned cell structure of a leaf. Maybe it’s a feather or a raven perched on a tree limb. I take in what I see in the natural world and then create my pieces.”
Shovava aspires to connect with a modern, adventurous woman who is comfortable in her own skin and free in her individuality. Recently launching Shovava.com, Roza plans to continue to increase her brand’s on-line presence, providing stylish, well-made clothing for women of all ages and all ethnicities from around the world.